What Glossier Grant Initiative Means to Black Owned Beauty Brands

What Glossier Grant Initiative Means to Black Owned Beauty Brands

Wow, we commend Glossier for their outstanding support in showing black businesses financial support through their grant initiative program specifically aimed towards Black-Owned beauty businesses, during this turbulent time of anxiety and worry amongst the black community. With the recent and unjust murder of George Floyd, Breonna Taylor, and Ahmaud Arbery and many other black nameless victims without a voice, black Americans and I included have felt a sense of hopelessness. Black Men and Women around the USA have demonstrated protest in support of the #blacklivesmatter movement, which has caught the attention of major brands to recognize and to realize a call to action is needed in order to display solidarity with the black community. Not only to speak up against the unjust treatment of our people but to donate to causes like George Floyd Memorial FundI run with Maud and Justice for Breonna Taylor. We as a Black-Owned beauty brand feel the pain of our brothers and sisters when pain and murder ensue us unwarranted and unprovoked.


We feel that this grant initiative is like a breath of fresh air. Finally, it feels good to be seen not only be seen but to be heard and to not only be heard but to be acknowledged by exemplifying change with a real call to action and true policy reform. I think all beauty brands DEEP Beauty Cosmetics included can learn a lot from this grant initiative and what real change looks like. Words and hashtags can only go so far but then what's left after.

"It’s no use of talking unless people understand what you say.” -Zora Neale Hurston 

Click the link to see what Glossier is doing to level the playing ground for Black-Owned Beauty Business Owners. www.glossier.com


Photo Credit www.Glossier.com 



We are excited to announce DEEP Beauty Cosmetics will be applying for this grant. Is there a Black-Owned Beauty Brand that you feel would greatly benefit from this grant? Please drop their names down below.

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